Case Study
Brand Storytelling, Brand Strategy, Brand Management
We feel the buzz!
Our Brewing Process
the beginning.
the solution.
the results.
Overview
brand storytelling.
brand strategy.
brand management.
Our Brewing Process.
follow the branding drip, add the cream & sugar, then sip & savor
the beginning.
Bike Garage, a specialty bicycle shop in Pacific Beach, opened their brick-and-mortar shop early 2017. As creatives, our goal for Bike Garage was to innovate their brand to become a resource for the cycling community in San Diego, providing a unique online experience for their audience. During the brand positioning process with the client, we determined that Bike Garage needed a complete brand refresh.
the solution.
With little to no brand recognition prior to working with Brandesso, a new brand strategy had to be established. We launched our efforts focusing on the rebrand and design of the website, branded photography to utilize for all digital needs, content development and alignment, and a strategic content calendar for social media, the Bike Garage website/blog, promotions, targeted posts, media outreach, etc.
the results.
Bike Garage is now on-brand across all digital platforms – starting from the website to all social media outlets. The brand is eye-catching, vibrant, but most importantly, memorable. The website is fully responsive & functional, with integration of social media outlets, e-newsletter opt-in, and placement for online storefront coming soon.
brand storytelling.
the solution.
PHOTO PROCESSING & BRAND AESTHETIC EDITS
IMPLEMENTED CREATIVE DIRECTION
brand strategy.
the solution.
Customer Experience
We consulted with the client to construct a brand strategy to enhance their status as a leading brand in the cycling community.
This included constructing a “Frequently Asked Questions” section to attract their ideal customer. This assists the client to build an honest, promising relationship with their current and future clientele, highlighting their knowledge and expertise on the product and service they are offering.
In conjunction with the “FAQ” section, we consulted with the client on strategizing the “Bike Garage” process for performing tune-ups and bike repairs to showcase how they differentiate from their competition.
We then wanted to put a bold emphasis on the positive feedback the client receives from their customers. This transitioned into our brand strategy efforts by not only creating a successful story for the client, but for the customer.
brand management.
the solution.
caffeinated stats.
the results.
Instagram: With our tender-loving care, we increased Bike Garage’s following and engagement on Instagram organically by 480.9% thanks to our authentic, filtered strategy.
Facebook: With our tender-loving care, we increased Bike Garage’s following and engagement on Facebook organically by 235.59% thanks to our authentic, filtered strategy.
%
Instagram Engagement Increase
%
Facebook Engagement Increase
%
Website Visits Increase - 3 months
%
Bouce Rate Decrease - 3 Months
%
Ranked - First Page of Google through Targeted Keywords
Ashley really knows what she is doing. We got in touch with her to increase traffic to our website and presence on PR and digital marketing and we killed it! Very happy with the results, and after a year we still work with her. Very satisfied. Brandesso is without any question a 5-star business.” Ismael Bohme Alemparte