PRESS & MEDIA
OUR CLIENT INFLUENCE
OUR MEDIA INFLUENCE & REACH
CREATING THE BUZZ WITH THE MEDIA!
THE CREAM & SUGAR
We are publicity experts who have a passion for coffee, media relations & collaborations, and connections! We love building caffeinated relationships with the media, influencers, podcasters, and most of all, your ideal audiences, to build a bold media presence that strategically aligns with your brand.
At Brandesso, we believe in stepping outside the ‘coffee bag’. We are not afraid to go against or challenge the norms of public relations and brand communications – for we have found the most satisfaction and results by being bold, daring, and innovative. Coffee keeps our creative pitches flowing. We craft only the finest stories, angles, and content pieces to help your brand make meaningful connections with the widest audiences. Using the fullest, most wholesome ingredients, we strive to energize the awareness of your brand. With passion and persistence, we diligently roast bold yet sugary sweet content and distribution/execution strategies that will leave a lasting impression on your brand.
PRESS & MEDIA
OUR CREATIVE PROCESS
DEFINE YOUR ONLINE AUDIENCE
Our process begins first by identifying your brand’s target audience to get a better understanding of how they discover, interact, engage, and share.
DISCOVER & CONNECT WITH THE RIGHT MEDIA OUTLETS AND INFLUENCERS
Influence is contextual. Our main focus is on finding the editors, writers, and outlets who curate and share content that can impact and energize your brand online.
MONITOR OUTLETS & INFLUENCERS
We listen to your ideal outlets and influencers to monitor their content to see how your brand will align with their content focus. Our media outreach efforts are filtered to maximize your brand’s value proposition and how that pertains to the media.
TAKE ACTION & ENGAGE
Our success as publicists is driven by the relationships we build with the media. To assist in building this relationship, we follow, share, and like their content to become a recognizable brand in their eyes, to build trust by getting to know them, then plan initiatives that will let us work together both on a short and long-term basis.
This also includes a strategic content strategy and execution conducted by our team. This includes content development on social media, video, and supporting media/pitch decks needed to utilize in outreach to media to capture their attention and entice the influence for featuring.
TRACK & MEASURE THE RESULTS
We keep track of the relationships we build and how they can translate into tangible events (reach, impressions, visits, introductions, mentions, leads), as well as tracking how mentions make a positive influence on your brand’s awareness online.