Brand Messaging, Website Design, Social Media Strategy & Management, PR/Media Strategy
We enhanced an established brand to extract the hidden sweetness of the brand for a more bold, invigorated story and appeal.
Our Brewing Process
Our Brewing Process.
follow the branding drip, add the cream & sugar, then sip & savor
Grater Grilled Cheese is Southern California’s destination for a chef-inspired twist to the grilled cheese sandwich. Originally with three (3) locations in San Diego, Grater Grilled Cheese has expanded into two (2) additional locations in Irvine and Huntington Beach, with predictions to continue expanding.
As storytellers, our goal for Grater Grilled Cheese was to hone in on the deeper “roast” of the brand, by enhancing the look/appeal of their imagery, tone/messaging across all branding channels, the lifestyle and orientation of the brand, as well as the longevity of the business.
By targeting the right story appeal for the messaging of the brand, we were able to capture the appropriate audience. By applying the best practices for pr/media and influencer outreach, we were able to leverage community engagement across all digital platforms including the website, social media, etc.
What Elicits Emotions
Food is the way to our hearts. When building out the brand story for Grater Grilled Cheese across all digital platforms, we had to focus on the most important part: showcasing the food! All photos across the website, social media, etc., accentuates the melty, cheesiness of the brand.
All photos within this case study are credited to the number of talented and creative influencers we have collaborated with for the brand awareness of Grater Grilled Cheese.
Community Recognition & Awareness
Media Relations & Reputation Management
Our goal for our brand strategy efforts, is to increase the awareness the brand receives by connecting the brand with the media and influencers who target the brands ideal audience to receive the most impact, as well as communicating and engaging with the online community of the business.
Digital Customer Experience
During the re-design phase of the website, our goal was to make the user experience simple. Throughout the website, we focused on the following aspects:
- History & Story
- Quality of Product
- Benefits to the Customer
- Brand & Community Awareness
- Social Engagement & How to Connect:
- Where to Locate/Visit
- How to Contact
This created an easy way for the audience to engage with the brand through the website, while also obtaining the information needed to experience the brand for themselves.