WHAT WE BREW
MEDIA RELATIONS & MANAGEMENT
Creating the “buzz” with the media!
We build relationships with the media, influencers, and most of all, your customers, to build a bold media presence that strategically aligns with your brand.
Define Your Online Audience
Our process begins first by identifying your brands target audience to get a better understanding of how they discover, evaluate, decide, and buy.
Discover & Connect with the Right Media Outlets and Influencers
Influence is contextual. Our main focus is finding the writers and editors who produce and share content that can impact your business or your buyer’s decision-making process.
Monitor Outlets & Influencers
We will listen to your ideal outlets and influencers and monitor their content to see how your brand will align with their content focus.
Take Action & Engage
Our success as publicists is driven by the relationships we build with the editors and influencers. To assist in building this relationship, we will follow, share, and like their content to become a recognizable brand in their eyes, to build trust by getting to know them, then plan initiatives that will let us work together both on a short and long-term basis. This also includes strategic content strategy and execution conducted by our brandistas, which includes content story needed to utilize in outreach to media to capture their attention and entice the reason to feature.
Track & Measure the Results
We will keep track of the relationships we build and how they can translate into tangible events (visits, introductions, mentions, leads), as well as tracking how mentions make a positive influence on your website analytics and online traffic.